heartlocal

2020

Product Design
Product Development

Managing spending is still difficult for many people. Most solutions take an active budgeting approach - shutting a lot of folks out.

We wanted to make it easier to manage your spending in a visual way with no judgement.

At the start of the pandemic, we wanted to help. So we launched a website that helps drive traffic and awareness to the local stores. You can check it out here.

At the start of the pandemic, we wanted to help. So we launched a website that helps drive traffic and awareness to the local stores. You can check it out here.

The first iteration focused on groceries and essentials but we realized we want to build something more enduring that really highlights the breadth of local offerings.

People and Places

 We interviewed some founders in the area and created a founder spotlight that explores at the background of the people and their passions while highlighting their stores and products too. That's the unique thing about a local mini-marketplace, the focus can be much more on the community and the stories of the people.

Mini-Store

Another problem we discovered is that many small businesses were still taking  orders by email and phone. They didn't want to switch systems as they already had an in-store payment terminal, POS and merchant accounts.

Exploration of a checkout experience focused on small inventory and local pickup/delivery only.

Discovery

The biggest opportunity is really to create a 2 sided marketplace between customers and merchants. On the customer side, if we link your payment to make checkout more convenient, we can also use the transaction data to build a better discovery and recommendation engine that recommends local places you would enjoy.

Having tools for local discovery is key. The main reason businesses use services like Uber Eats is that it drives traffic to their property, so it's like a marketing cost.

Having tools for local discovery is key. The main reason businesses use services like Uber Eats is that it drives traffic to their property, so it's like a marketing cost.

Another opportunity is to build in a lightweight loyalty program (for coffee shops and other frequent transactions places) to better allow them to compete against the likes of Starbucks and their robust loyalty program.