Product Design

rdio was looking to introduce a TV service to complement their award-winning mobile apps and website.

The main goal was to make the service really easy to navigate.

We created a music feed to anticipate the user's next action without having to go to the menu.

At the end of Keep Listening Row, the most common action was to Search for something, so we added that as an explicit action.
Testing different options at the end of a row.

The service was released on Amazon Fire TV in 2015. Shortly after, rdio was acquired by Pandora, but some of the spirit still lives on in the Pandora TV product.

The service was mainly designed by Jaime Rivera and myself on lvl studio side and Chris Becherer, Mike Towber and Ryan Sims on rdio side.